YouTube Shares Most Watched Content & Video Ads in 2013
YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been "prankvertising"– online campaigns in which brands play jokes on supposedly unsuspecting...
View ArticleVideo Ad Views Have More Than Doubled Since Last Year
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period,...
View Article20 Top YouTube and Video Marketing Stories of 2013
YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of...
View ArticleTop 10 Predictions for Video in 2014
Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here...
View ArticleUnruly's Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for...
View ArticleGoogle Wins Brand of the Year, Ad of the Year
Google has scored a hat-trick, winning the overall Brand of the Year award, the Software and Websites category Brand of the Year, and the Ad of the Year for "Here's to 2013" from Ace Metrix, a...
View ArticleOnline Content Videos Break Record with 52 Billion Monthly Views
Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views...
View ArticleThe 2014 Super Bowl Commercials Just Kicked Off
Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year's...
View ArticleHow Video Site NDN is Driving 500 Million+ Video Views Per Month
NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the...
View ArticleWhich 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz?...
View ArticleYouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]
Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content...
View ArticleSusan Wojcicki Replaces Salar Kamangar as Head of YouTube
Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and...
View ArticleHow Vine Has Changed the Video Landscape in Just 12 Months
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions...
View ArticleVideo Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up...
View ArticleVideo Helps Persuade 73% of People to Buy a Product or Service [Survey]
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across...
View ArticleYouTube Reveals the Secret Formula to Content Marketing Success
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with...
View ArticleGoogle Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices...
View ArticleWatch Time Now Impacts Facebook News Feed Video Rankings
Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous...
View ArticlePR Newswire Press Release Guidelines Target Search Engine Spam
Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search.
View ArticleDo Weak Links Reveal Powerful Opportunities?
If you could spot weak links early enough, you would be able to predict emerging opportunities and exploit them.
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